How to tick off customers and chase them away

I am an avid scuba diver. One of my favorite places to dive is Bonaire. It is one of the ABC (Aruba, Bonaire, Curacao) islands in the Dutch Antilles.

The premier dive resort on the island used to have a staff that was friendly and devoted to its customers. They had a lot of return customers. The dive masters there had a bond with the divers. The place was clean and was run efficiently. Then something happened a few years ago. The owner/fonder sold his interests to one of his employees.

Under new management, the dive resort became filthy, the pool was dirty, the diving staff became surly to the customers and the good dive masters began to leave en-mass. The wife of the owner was in the dive office chain smoking when a customer went in and to ask a question. The wife actually told her paying customer to get out and knock on the door before coming in again.

The customer left. But he never knocked on the door and he never returned.

Many of those unhappy customers are now going to a nearby dive resort called Buddy Dive.

I highly recommend Buddy Dive Resort.

The difference between Buddy Dive and the other so-called resort is night and day.